When a start-up comes to you wanting a show-stopping sampling campaign in the midst of a global pandemic, creative problem-solving takes a front seat. For Not Co.’s US launch of their plant-based milk, Not Milk, Street Factory was tasked with creating a mind-blowing sampling activation to stop New Yorkers in their tracks. I worked with our team to concept and design a 10 foot milk carton that was then packed full of all the fresh ingredients that Not Milk is made of.

The activation included custom sampling packaging, brand ambassador uniforms, signage, and more.